More than training.
We offer transformation.

Elevate your holiday performance at the Christmas Performer Workshops (CPW) taught by 2024 International Santa Claus Hall of Fame inductee, Robert Seutter (Santa True)

October 2-4, 2026 | CPW #2
Atlanta, Georgia

Registration Coming Soon!

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The Sleigh Society, Inc. is a 501(c)(3) nonprofit organization
dedicated to advancing compassionate engagement through education, professional development, and certification. We equip performers, caregivers, counselors, volunteers, healthcare professionals, and community leaders with the skills, knowledge, and confidence to create safe, meaningful, and inclusive experiences for children, families, seniors, and vulnerable populations.

Through innovative training programs, strategic partnerships, and the Compassion Performer Initiative, we are helping establish professional standards that promote empathy, dignity, emotional well-being, and human connection in the moments that matter most.

Our Mission

What Sets Us Apart

The Sleigh Society is more than a training organization. We are building a collaborative learning community dedicated to advancing professional excellence, compassionate engagement, and meaningful human connection.

Our approach brings together performers, healthcare professionals, counselors, educators, caregivers, volunteers, camp staff, activity directors, and community leaders to learn from one another and develop shared standards for serving children, families, seniors, and vulnerable populations.

High-Caliber Instruction, Real-World Expertise

Our educational programs feature experienced performers, industry leaders, healthcare professionals, educators, and subject matter experts who provide practical, real-world insight. Participants gain valuable knowledge that strengthens performance skills, professional practices, compassionate engagement, and organizational effectiveness.

A Unique Interdisciplinary Approach

Most educational programs focus on a single profession or discipline. The Sleigh Society creates opportunities for collaboration across multiple fields, helping participants better understand the perspectives, challenges, and responsibilities of those who serve children, families, seniors, and vulnerable populations..

Investment in People, Not Just Programs

We believe meaningful experiences begin with well-prepared individuals. Whether someone is a performer, volunteer, counselor, caregiver, healthcare professional, or community leader, our focus is on developing the knowledge, confidence, and skills needed to create positive and lasting impact.

Education with Integrity

By investing in holiday performers, we help preserve the trust, joy, and care that define these experiences—ensuring they are delivered with excellence today and for seasons to come.

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About Us

Santa (Paul) Smith

With more than 35-years of international experience in sales and marketing, Paul Smith built a career rooted in leadership, client relationships, and brand excellence. His background in developing customer experiences and managing global partnerships has given him a deep understanding of how to create meaningful, memorable connections—skills that now fuel his success as one of metro Atlanta’s most beloved Santas.

Known to others as Santa Smith, he is a second-generation, real-bearded professional Santa Claus. For him, wearing the red suit isn’t just a seasonal role—it’s a cherished legacy. His father brought the magic of Christmas to life as Santa in Michigan for over 25 years, delighting generations with wonder and warmth that inspired Paul to follow in his footsteps. Together with his wife and partner-in-merriment, Minty the Elf, Santa Smith brings the same authenticity, warmth, and sparkle to every appearance.

Michelle Smith (Minty the Elf)

Michelle Smith is a seasoned marketing and branding professional with leadership experience at top advertising agencies and within AT&T’s corporate marketing team. She has led national campaigns and product launches that boosted brand visibility and delivered measurable results. Known for fostering collaboration, streamlining processes, and building strategic partnerships, Michelle now brings her expertise to the holiday performance space.

Alongside her husband, Santa (Paul) Smith, they’ve immersed themselves in the Claus community, refining their craft and building lasting connections. She now leads the development of Santa Smith & Minty’s digital presence, including the website and social media, and targeted email campaigns that helps build our brand awareness and fosters customer engagement. She's also an active team member of The Wondrous Women of Christmas. Michelle is passionate about spreading Christmas cheer and helping elevate the artistry of all Christmas characters—with a giggle, a sparkle, and just a hint of peppermint sass.